With every new generation comes new needs, new desires and new demands. Chartwells, a North American foodservice provider, responded to the Millennial generation’s demand for younger, fresher foodservice in their colleges and universities with a program called Pulse on Dining (POD).

We developed this concept start to finish, outlining POD as a higher education foodservice brand focused on healthy eating and living.

For the brand we created a logo; several marketing pieces including a book introducing POD to its peers in the field; pre-release teasers; and a brand manual detailing the inner workings and methods of the POD concept.