Having just celebrated its 85th anniversary and looking to expand statewide, Louisiana-based coffee roaster and retailer, Community Coffee (CC), sent out a request for proposals to refresh the brand.

We responded to the request with a full brand and marketing campaign, focused on the theme, “Expanding Your Community,” to reflect CC’s expansion. The goal of our campaign was to build excitement by emphasizing how humans relate to coffee. Warm and cozy colors were chosen for a teaser book, a proposal meeting invitation and follow-up thank you card and lastly, a proposed brand idea book.